書き込みありません。コピーライティング14冊+実物資料付 神話の法則・ザコピー他 学習セット。定価¥11,563Fagbokforlaget (2018/9/25)This book explains how change encompasses many different phenomena, occurs in a variety of ways, and can have widely divergent causes and driving forces. It also helps to develop a constructive theory dealing with planned organizational change. Part 1 discusses how organizations can tackle change actively in order to meet the new challenges they are facing. Part 2 addresses how an organization can implement a planned change. The author shows how various change strategies and different ways of managing change can be equally effective, but in different situations. The extensive references to source materials also mean that it is useful for anyone who would like to study organizational change in more depth.